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      <image:title>Campaign - 1. Post on Instagram and Facebook</image:title>
      <image:caption>Share your videos on your social channels. Post them all at once or a few at a time. Or save some for specific times of year, like A Brush with Horror at Halloween or A Brush With Romance at Valentine’s Day.</image:caption>
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      <image:title>Campaign - 2. Feature it on your website</image:title>
      <image:caption>Your website is full of important information, but there’s always room for a little fun. Post your videos to show some personality.</image:caption>
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      <image:title>Campaign - 3. Run commercials on local TV</image:title>
      <image:caption>The videos are exactly :15 seconds long, which makes them the perfect length to run as TV commercials. It’s more affordable than you might think. For example, Hulu is making it possible to purchase an affordable media-buy that’s limited to only the people within your own zip code for as little as $500. Imagine your commercials appearing during premium shows and movies!</image:caption>
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      <image:title>Campaign - 4. Display it at your practice</image:title>
      <image:caption>Whether your patients are in your lobby or in your chair, while your patients are waiting, you can use your campaign to keep them entertained. Or frame the eye-catching photographs and hang them on the wall.</image:caption>
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      <image:title>Campaign - 5. Create a book</image:title>
      <image:caption>Another great way to keep your patients engaged while they wait in your lobby. And one that doesn’t require any screens. There are lots of sites that make it easy for you to use the images and design a book yourself. Or, for $100, Rich &amp; Brilliant can drop your logo/information into a template we’ve already created, and send the book directly to you.</image:caption>
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      <image:title>Campaign - 6. Run it before the movies in your local theater.</image:title>
      <image:caption>This campaign is gonna be HUGE. Let people see your commercials on the big screen by running them before movies in your local theater.</image:caption>
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    <image:image>
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      <image:title>Campaign - 7. Print postcards</image:title>
      <image:caption>Use the photographs as part of a direct mail promotional campaign, or simply as fun giveaways when patients come to visit.</image:caption>
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      <image:title>Campaign - 8. Create a contest</image:title>
      <image:caption>Once you’ve introduced the “A Brush With…” campaign on your social feed and in your lobby, invite your patients to get in on the fun by creating their own. Who knows how they’ll fill in the blanks!</image:caption>
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      <image:title>Product - Additional zip code licensee exclusivity</image:title>
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